Revenue Up 40%…But Most Buyers Never Came Back…
40% Growth… Zero Loyalty?
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Most E-Commerce D2C brands are reading growth in the wrong shape. When you look only at revenue, you're mixing new customer acquisition with repeat behavior and missing the real signal. This is a walkthrough of cohort retention analysis: a lens that tracks every customer from their first purchase and reveals how quickly they drop off. Watch how a simple cohort view exposes what top-line growth hides.
