The Reason Why E-Commerce Revenue Is Falling

Created by

Brindha JoyceData Strategy Consultant @ PredictEasy

Is your e-commerce business seeing steady traffic but declining revenue? Here, we break down an e-commerce portfolio to uncover where sales are actually being lost — and the answer isn't what you might expect. Revenue dropped by 28.7%, but the problem goes deeper than category performance. We dive into category-level revenue drops (Footwear, Apparel, Electronics), SKU-level insights revealing 676 overstocked products, and missed opportunities from 126 understocked SKUs. Sometimes, the problem isn't what's selling less — it's what isn't available at all.