Why 402 Users Became Just 39?
One Step Killed Conversions
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A SaaS company with solid traffic struggled to grow revenue, prompting a closer look at its funnel. Out of 402 users who began the trial, a sharp 55.8% drop occurred at one critical step — entering credit card details. What seemed like a simple verification for the company became a moment of distrust for users, who feared unexpected charges and chose to leave. This single point of friction turned a healthy funnel into a major conversion bottleneck, leaving only 39 users who actually completed the journey. By removing early friction and proactively tracking inactivity, the company could recover both conversions and retention.
